Designers will be called upon to help address ever-growing urban transportation needs and global concerns for safety and efficiency, but beauty, elegance and innovation remain essential ingredients of automotive design. These have the power to drive the excitement of travel, passion for personal vehicles, and genuine harmony between vehicles and their environments.
For the 2012 Michelin Design Challenge, participants are challenged to design a personal, ground-based vehicle that can transport between 2 and 10 people at a time. Designers will choose Los Angeles, Mumbai, Paris, Rio de Janeiro, or Shanghai and design a vehicle to meet anticipated needs for that city in 2046.
In 2046, cities will offer many public and private options for transportation. We challenge you to create a vehicle that can inspire as well as transport.
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